Every time you use GoodCauseShopper.com as your starting place for online shopping, or buy a deal of the day from one of the participating daily deal sites, a percentage of your purchase will go to your own personal Good Cause fund. You can shop at hundreds of destinations including the leading shopping site like Amazon, Best Buy, Walmart and buy the a deal of the day from the leading deal sites like Groupon and LivingSocial and your Good Cause fund will be credited for every purchase. You pay no more for your purchase and may often pay less buying starting your shopping from this site. Every purchase you make, from online shopping and deal of the day sites, cost you nothing extra, contributions are made to your Good Cause fund automatically.
You may allocate the funds in your Good Cause account to benefit the Good Cause of your choice. You can change this allocation at any time you like and you can even easily add Good Causes of your own. Good Causes you add may be made public or private. If you add a new cause which is public it can be seen by anybody who visits the site giving it great potential exposer to people who may help your cause who otherwise would never have been aware of your Good Cause. Private Good Causes can be shared with anybody you give a password to view it, this may make sense in causes that are more personal in nature and are likely to get support primarily from family and friends. A good example of this kind of Good Cause might be a college fund for a child. Requests to participate may be sent to the grand parents, aunts and uncles...
When a Good Cause campaigns which come to an end (e.g. when a goal or a time dead line is reached), you may allocate your funds a any new good cause you wish or even create a new good cause of your own!